Colouring in the Details:

Expanding the Public’s Understanding of the Engineering Profession

June 8, 2023 — 10:30-11:45 a.m.

The myth of engineering as an invisible profession permeates the profession. The reality is much different. Engineers Canada undertook extensive research to learn more about how key audiences perceive the profession and has adapted that into a national public awareness campaign. In this session, attendees will learn more about key findings from the research and how they can be applied through marketing and other strategic communication activities.

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